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2010/3/18 19:47:00 36

Franchise Chain

As a mode of operation and investment, franchising is a way of eliminating the trouble that investors can not find in entrepreneurial projects. It saves some troubles that individuals often encounter when they start their business. It is indeed a shortcut to success. According to a survey, 80% of the independent retailers in Japanese retail industry have closed down in the first year, and only 8% of them can persist to fifth years, while only 20% of the first year of chain stores are eliminated, and 77% of them are successfully managed for fifth years. Two comparisons prove that children's wear is much more reliable, reliable and cost-effective than self employment. The following is a case study of single package alliance.


At present, there are endless chains of children's wear. "Invest 5000 yuan to make the boss easily", "surprise projects earn 10 thousand a day", "annual salary million invited children's wear to join"...... Faced with such a tempting advertisement, many people are eager to try and hold tens of thousands of dollars or even millions of dollars, and want to join the ranks of chain children's clothing.


However, chain children's wear is not as easy as people think. In the world of chain children's wear, there are a lot of myths, and there are also tragedies of losing the whole game. Therefore, in order to become the beneficiaries of chain children's wear, investors need to be well prepared. Otherwise, blindly follow the wind, in the end, we can only beat the chest and cry out.


In order to avoid the repetition of tragedies, first of all, the UK China Business Laboratory reminds investors to eliminate the following three major misunderstandings.


1, anyone can open children's clothing.


Many people think that children's clothing stores do not require high education and IQ for investors. In fact, children's clothing stores have certain requirements for investors' character, ability and experience. For example, we need to have rational character, good interpersonal skills and management ability, and these factors determine the success of investors to a large extent.


Therefore, investors should ask themselves a few questions before joining children's clothing: whether they have the passion for starting a business, whether they have the potential of starting a business, whether they are good at working with others, and whether they have enough knowledge about the franchise operation of chain children's clothing.


2, investment once and for all


Some investors believe that after children's wear, they can lie down and do nothing. Everything is managed by headquarters, and they only wait to enjoy their achievements. In fact, such a pie in the sky is impossible.


Headquarters can provide children's clothing stores, but a set of children's wear business mode. Children's franchisees can only succeed if they follow the experience and guidance provided by them and implement them step by step and practically. In other words, children's franchisees need to make joint efforts with their headquarters if they want to succeed. Otherwise, even if the headquarters is trying to play the role of guidance and supervision, and children's franchisees themselves do not make corresponding investment, then only stand in the queue of losers.

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